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Join the NEDA Know How moderators as they chat with Laura St Clair, Co-Founder and CEO of ICONEQ Technologies.
ICONEQ is revolutionizing the sport horse industry with its groundbreaking concept: creating a free-to-use, highly visual, fully searchable, comprehensive, worldwide platform to connect breeders, riders, trainers, owners, and enthusiasts. With a mission to make researching, marketing, and discovering exceptional horses easier than ever, ICONEQ is already making a meaningful difference in the sport horse community.
Join us to hear directly from ICONEQ’s Co-founder and CEO as she discusses her background in commercial real estate marketing, and shares the journey of building this state-of-the-art platform, the signs of dysfunction she and her co-founder observed in the sport horse market, why the ‘old way’ of marketing - through social media is becoming increasingly difficult, and how ICONEQ is transforming the way we research, connect with and market our horses.